Hi there! I'm Katelyn Sim, a PR and communications professional based in Dallas, TX.
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By day, I'm an account executive at FleishmanHillard, a global communications agency, where I specialize in corporate reputation and brand marketing strategies that help brands communicate change, reach new audiences and celebrate success. I have over three years of experience leading development of brand assets including blogs, brochures, website content, bios, newsletters, and magazine articles. I also head messaging for proactive media relations and social media campaigns for clients across the agribusiness, energy, food & beverage, healthcare, and technology industries.
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After 5 p.m. and on the weekends, I'm a freelance lifestyle writer, yogi wannabe, and self-proclaimed queso critic. I'm reliable, responsive and have a knack for combining creative, big picture thinking with close attention to detail.
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As a communications professional, my enthusiasm for this field stemmed from my love for stories and books. I'm passionate about telling stories that cut through the clutter and help brands connect with the audiences they want to reach.
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